Did you know that you could lose potential customers due to issues in your responsive web design? It is important to know that responsive web design is more than having attractive layouts and designs following the trending templates / fonts etc. Web designers’ main goal must be to provide an excellent and uniform user experience across all devices.
There are various web design tools and techniques which can be followed for building prototypes and websites like Canva, Figma and Pixate. Impressive web designs have their own benefits. Users can enjoy a complete offline experience as the coding with which your website is created allows them to access the site anywhere at any time in the world.
Responsive web designers can help companies target their customers. Your website designers should have the ability to understand the activities of the visitors. For example, it will be good to show a pop up urging a first time user to sign up or subscribe but it will be a huge put-off for regular visitors to see the sign-up message over and over again.
In this post, we are going to discuss some of the very common problems users can face because of poor responsive web designs. If you are a business owner, you most likely have a website. Take these tips down and let your designers know if there is something wrong with the responsiveness of your website. And if you are a designer, we want you to go through this post so that you avoid making any such mistakes in future and learn things to produce effective web designs.
1. Paying too much attention to the layout
Web designers tend to pay too much attention to the layouts and overlook some basic design principles. No doubt, the layout is important but sometimes mobile users are unintentionally ignored in the context of screen size and devices. They don’t get to see the full-fledged site when they are using the mobile app or at times, the CTA / “Contact Us” options are only available on the desktop versions of websites.
2. Slow loading speed
Over-resourcing makes websites load at very slow speeds resulting in a high drop-rate of users. Slow loading speeds of websites also affects the conversion rates on mobile phones as well – which means companies can lose their potential customers.
3. Not optimizing images
Most mobile device users face the issue of pixelated images. This comes with the package of responsive web design. To eliminate the chances of this situation, web designers design things to work perfectly on desktop computers.
This issue can be resolved by optimizing the images. In this way, the images will load properly on smartphones and other mobile devices. Image optimization can be done across different sizes and resolutions.
4. “Touch me not!”
Some web designers totally ignore the fact that mobile users would like to use the websites on their mobile devices. If you want to have websites for mobile users, get your web designers to create things in the context of mobile devices.
Another thing to be kept in mind is that – navigational links on mobile devices have to be simpler, easier to see and use. In the following image; there are different basic gestures for most of the touch commands. Web designers can take help from the core gestures to focus on the tap targets in an effective manner.
5. Abusing the touch targets
Some designers abuse the touch targets as well. This is very important to know that human fingers cannot work as mouse clicks. Secondly, mobile users find it difficult to hit the target in one go. What responsive web designers can do to eliminate these issues is that they should ensure that the touch targets are at least 44px square.
6. Too much content
Website owners need to know that they should never bore their viewers. If the website is full of content for example; large images, blog posts, articles etc., it will definitely take a lot of time to load properly. The attention span of mobile users is almost 5 seconds, so web designers need to make sure that the websites are not loaded with content.
7. Focusing on devices
One of the biggest mistakes, web designers can make is focusing on the devices rather than different screen sizes and resolution. Designers can save their time and produce the best designs if they pay attention to the size of different screens – as there are many types of devices available on the market like; mobile phones, tablets, phablets and wearables.
Classifying the screens and then starting the process of designing helps in numerous ways instead of testing the responsive designs on various mobile phones or tablets. Designers must establish a small screen layout and then they can slowly scale out to larger screens. They must work on the method of “building to the design – not the device”. Design things in a manner that whenever you shift to other screens, your design fits the screens properly.
Tip: Web designers should design by keeping in mind the following sizes of screens;
- Small screens
- Mid-range screens
- Large and extra-large screens
8. No search box
Whatever may be the purpose of your website, it must have a search box for its users. If they get lost within the pages at any time, they won’t revisit the site. In addition to having a visible search box, web designers must also work on the website’s efficiency. An efficient search box is capable of handling typos, plurals, punctuation marks and other errors. In responsive web designs, however, designers can also go for search boxes with advanced and trending options.
These are some of the very common responsive web design mistakes that designers happen to make – which can cause a loss to the enterprises as well as the designers themselves. But in the world of creativity, designers have a lot of opportunities to try and test new things. The designers need to stay motivated and prepped up for challenging situations.
Have you run into some other web design problems? How did you deal with them? We would love to hear from you. Leave a comment down below and let us know.