Palm, a company synonymous with smartphones, ranging from the cutting edge Pre to the classic Treo; Palm’s specialty in creating and designing iconic phones has resulted it becoming one of the world’s leading manufacturers in the smartphone industry. Based on the Admob results for the Q2 quarter for 2009, Palm currently ranks as the number 10 smartphone manufacturer in the market. Although a relatively small number of units of the revolutionary Pre have been sold, Palm’s devices have traditionally done well in the market and will bring a new round of profits and growth for the company.
Based on 2009 PalmInfo reports, market research shows that Palm’s creative marketing and technical excellence of their products have ensured that its market share has not dropped, even though competing against the ever-popular iPhone and slew of Android phones. With a number of unique handsets including the Pre and Pixi are currently being offered to customers to the world over; radical design changes along with a new operating system are symbolic of the changes that Palm has made to its designs and handsets.
All of Palm’s recent devices including the Pre and Pixi are running webOS, Palm’s proprietary software. webOS is developed using the SDK offered by Palm, aptly named Mojo. The new operating system includes many of the web’s newest trends including the new knowledge in Web 2.0 along with social media integration. Both these features have made webOS a means of successfully integrating the newest trends on the Internet into the hands of everyday users.
The focus on Web 2.0 tools including CSS, HTML5 and JavaScript ensures that any developer well versed in these Internet tools has the capability to create apps that can easily run on Palm devices that support webOS. The successful integration of social media and Web 2.0 are important features that lets developers create killer apps that lets users connect with their peers using their smartphones as media sharing devices.
TkXel’s strong association with cutting-edge technology has resulted in apps being developed for the Palm Pre. Although the marketshare of Palm is very small in comparison to the bigger players in the market, namely Apple, HTC, Samsung, etc; TkXel believes that there is great potential in the market since the growth capability of webOS and functionality is conducive to creating killer apps. Our expertise in iPhone and Android app development has given us the necessary technical knowledge to create apps that can utilize the maximum resources of the handset effectively and efficiently. With the current perception regarding the technical prowess of the Palm Pre and Pixi, the growth opportunity in the Palm webOS market, TkXel’s inquisitive development team has capitalized on this opportunity and begun app development for Palm’s webOS.