SMM vs Traditional Marketing

Created by umair.shah under General Discussion

Today, qualified marketers are mostly skeptical in adopting the concept of social media marketing (SMM). It is very important to ponder upon the possible reasons for this act. This nascent concept has given birth to a whole new breed of Tech-Oriented personals to experience the vibrant field of contemporary marketing. Many people start segregating “Early Marketing Concepts” and “Social Media Marketing”, whereas both of these concepts are based on same tools and theories.

SMM is all about marketing management. This is relatively a new age concept with major focus on what customers require, rather then coming up with products and services first and then engage customers to adopt them. This is solely dependent upon the ability to engage your potential readers/customers, by giving them what they want and then retain them. The latter part is however not very easy. Just like in “Contemporary Marketing”, SMM also requires over whelming efforts to retain their readers or virtual customers by continual improvement process. In-fact, more efforts is usually required in case of SMM as very little personal contact is possible.

The internet and social networking technologies are providing opportunities to many firms and their clients to work together to an unprecedented limit. Through this channel customers can now participate with companies more closely in product development processes. This is indeed a challenging decision for companies to make, but smart movers are now beginning to encourage their customers to help them develop the products and services they really want. By putting this argument in a nut-shell, Social Networking/Marketing works well for those who believe in Traditional Marketing Concepts but do not shy away from adopting modern tools and grow with change.