Launched on June 6, 2009, Palm Pre is a smartphone with a multi-touch screen and a sliding keyboard. It is designed and marketed by Palm, Inc.
It is well known that a group of people who originally worked on the iPhone at Apple were the ones who created the Pre. For that reason, it should come as no surprise that the innards of the Palm Pre are actually pretty similar to that of the iPhone.
Palm took the time to create a rather awesome introduction video to play for the user when they first turn on the phone. Apple’s iPhone doesn’t currently do this, but it will be interesting to see if they eventually add something like this.
The iPhone is well known for its App Store offering users a wide range of applications that can be installed on the Apple mobile device. Similarly, Palm Pre has access to the Pre App Catalog but it offers limited apps.
iPhone has an edge over the Pre at some areas while the Pre seems to be as competitive in terms of features and functionality. Now we will leave the rest for you to decide on which one is better and why since much of the decision boils down to personal preference.
iPhone users consist mainly of young early adopters most of whom are previous Apple customers. For the iPhone owners, email is the number one function utilized on the phone, followed by web browsing.
Now, the challenge for Apple is to get their product beyond the youthful technophiles and into the hands of mainstream users in order to maintain sustained growth. While the early adopters are a great group for launching a product, without mainstream use, the early success won’t last.
However, the iPhone has already had a lasting impact on the mobile industry. Its very creation put pressure on other mobile companies to deliver more PC-like phones with better browsers which will push forward greater adoption of mobile web.
Today, qualified marketers are mostly skeptical in adopting the concept of social media marketing (SMM). It is very important to ponder upon the possible reasons for this act. This nascent concept has given birth to a whole new breed of Tech-Oriented personals to experience the vibrant field of contemporary marketing. Many people start segregating “Early Marketing Concepts” and “Social Media Marketing”, whereas both of these concepts are based on same tools and theories.
SMM is all about marketing management. This is relatively a new age concept with major focus on what customers require, rather then coming up with products and services first and then engage customers to adopt them. This is solely dependent upon the ability to engage your potential readers/customers, by giving them what they want and then retain them. The latter part is however not very easy. Just like in “Contemporary Marketing”, SMM also requires over whelming efforts to retain their readers or virtual customers by continual improvement process. In-fact, more efforts is usually required in case of SMM as very little personal contact is possible.
The internet and social networking technologies are providing opportunities to many firms and their clients to work together to an unprecedented limit. Through this channel customers can now participate with companies more closely in product development processes. This is indeed a challenging decision for companies to make, but smart movers are now beginning to encourage their customers to help them develop the products and services they really want. By putting this argument in a nut-shell, Social Networking/Marketing works well for those who believe in Traditional Marketing Concepts but do not shy away from adopting modern tools and grow with change.
