RIM’s success with the BlackBerry product line has launched a massive following with the corporate sector worldwide who feel that there is no other smartphone available with the same features and services as BlackBerry. Faced with the likes of giants such as Palm, Apple and Nokia, BlackBerry managed to create a winning combination of product and service. Gartner has emphasized how giants such as Nokia have been hemorrhaging their marketshare to RIM and other competitors.
Clearly, the success of RIM’s BlackBerry line along with the release of new phones ranging from the Bold to the Curve to Storm and Storm 2 shows how committed RIM customers are to the product. BlackBerry’s marketshare has jumped from 10.4% to a massive 19.5% in the Q1 2009 alone. The growth opportunities in this market are superb considering the number of sets that were sold in the last Q1, a staggering 7.4 million handsets. Clearly, RIM’s product line is unmatched in terms of growth potential across its competitors such as HTC and Nokia.
RIM’s operating system is extremely stable and secure allowing for corporate customers to easily utilize their emails, and other related services on their BlackBerry’s with a peace of mind. At present, the BlackBerry OS runs on the Java platform in an effort to provide cross-platform functionality for developers. The Java focus of BlackBerry is designed to help developers work in a programming language that is comfortable for app development. The universal knowledge and acceptability of Java has meant that app developers are comfortable working in a language that facilitates cross-platform sharing allowing developers to port apps to multiple platforms.
Along with the primary focus of BlackBerry smartphones as a means of connecting to email clients and the Internet, the Java focus allows developers to maintain a perspective on the amount of Internet-browsing that customers utilize on their phones. The corporate impact of BlackBerry OS has allowed it to become a “push-email” device which allows for constant updates for email communication regardless of user location. With developers utilizing Java for coding purposes, many corporate solutions can access the email exchange servers securely primarily through BlackBerry’s Enterprise Server.
Utilizing TkXel’s expertise in app development, we can also port apps from various platforms to the BlackBerry platform for customer convenience and ease. Porting is a technical and sophisticated process. Nonetheless, our development team is more than capable of handling any app that needs to be ported to other platforms. There’s no need to make do without your favorite app when it can easily follow you regardless of your phone or platform preference.